Reasons Small Businesses Should Have Google Adwords

Online marketing goes hand in hand with Google AdWords. If a possible customer looks for a service, promotion, service or anything online, they may use Google for their search. This customer is looking for you and you need to use Adwords to get found.

For small businesses, Adwords can be a successful strategy to drive traffic, marketing your offerings and get increased sales. Below are some of the reasons you have to use Google Adwords for your online business.

It Allows you to Reach your Target Audience

Regardless of a business’ size, it aims to get found on Google’s first page. Getting your business seen by customers at the time they are searching for your products, information, deals, location or services is intent marketing and this gives you profit. However, as small businesses hope to organically position itself on top of Google’s search results, it competes with experienced, career-long and motivated SEO professionals.  However, with Adwords a business will be able to compete on the same level, regardless of how long the business has been online.


Allows you to Reach your Local Customers

Google Adwords provides you location targeting options. Thus, when you are a business based locally, an e-commerce website or a regional company, you can geo-target so your customers will see you. And you do not waste money on people who don’t live in your area. With AdWords, you can easily target countries, radius and areas within a country. Also, you can target customers by geo-based demographics like income level. Thus, when your business sells luxury goods, you have the option to target the top 10 percent income earners in your particular area.

Allows you to Show your Location to Internet Searchers

If you use Google Places alongside AdWords, you will be able to show a map of your store with your advertisements. Making things easier for your customers will give them more likelihood to walk in.


Allows you to Show your Contact Information

Perhaps you have seen ad extensions on many advertisements; however, you don’t know how they worked. These extensions allow businesses to improve their Google Adwords with addresses, phone numbers, site landing page links, app downloads, previous page visits and reviews.  They tend to appear in blue below your ad description. If you include more contact information in your ads, your possible customers can easily connect with you.


Lets you Target Highly Specific Searches

Google Adwords is known for keywords. More targeted keyword allows Google to rank your ad. Also, you will reach many more customers who wish to get what you have. If you are directly using Google Adwords, make sure that you research through suggested keywords for each ad group you make. A Google Adwords management firm may offer to perform the hard work by picking the most optimized and targeted keywords for your campaigns.


Lets you Follow your Customers with Retargeting

You have surely visited a website, stay on there for some time and leave. However, you continue to see the ads for the company or the product page you visited. This is retargeting. Google Adwords give a cookie from a code you have placed on your site’s back end. As your visitors leave your website, you can target your advertisements to follow the visitors on Google search or Google Display Networks.

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