May be the bounce rate of the website high? The bounce rate measures the proportion of total visitors that leave your website without visiting another page. When the bounce rate of your internet site is high, which means that your internet site is not sticky enough to create visitors stay longer and explore other pages.
Now, allow me to reveal to you 4 secrets to take down site bounce rate making visitors stay longer:
1. The website navigation menu should be simple to use. It may seem very simple to travel through every page of the site because you’re the one that builds it. But for brand spanking new visitors, they might not think it is easy. And whether they have difficulty navigating using your site, they’ll leave and visit other websites. You need to label your navigation buttons clearly. Make certain that visitors know where each menu button results in. One of the ways is by using common naming conventions.
2. Solid and updated content. Content is still king. You site won’t attract and retain visitors if it doesn’t have valuable and updated information. So try to improve your site regularly. You can include a company blog to your website making new blog publish every single day. Otherwise, you can include articles that are based on your industry on your site once each week. With solid content, visitors will explore your website more frequently as well as pass your site link around to see others.
3. There must be call-to-action statements to lure individuals to explore other pages of the site. You can’t expect people to explore your website instantly. Sometimes, they require a light indication. You can call-to-action statements in your webpage to lure individuals to explore other pages. For instance, if your site is about website design services, you can put a sentence such as this around the webpage: “Check out our website design portfolio on this link.Inch This can prompt them to do this and then click the hyperlink to understand more about your website.
4. In case your website contains plenty of content, make certain that you simply give a search function. Looking function should be easily available on every page of the site. Whenever a customer cannot find your research function rapidly, she or he could get impatient and then leave. So always make certain that you simply put the search function in a prominent put on your site.
By looking into making these potential customers stay longer in your site, zinc heightens the risk of conversions. Therefore if your site bounce rates are high, result in the necessary changes now.
Cheow Yu Yuan may be the co-founding father of OOm, a web-based marketing agency supplying website design Singapore services.
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